
Playstation Gran Turismo 6
Bartle Bogle Hegarty (BBH), New York
[2.14.002]
More Info
An online documentary about legendary racing driver Mario Andretti to mark the release of the latest version of the PlayStation Gran
Turismo 6 game. Comprehensive video material makes the site a true delight for all fans.
Dominic Goldman:: “We’re seeing more documentaries played out in a non-linear interactive way, which is great for those people who want to get deeper into a story. To promote the release of Sony PlayStation 4 GT6, users can dig into one of racing’s all-time heroes, Mario Andretti, and uncover his first car love, a 1948 Hudson. By rebuilding
another racing vehicle, pulling in suggestions from fans, the site gives a playable experience within the GT6 game.”
- Client Playstation Gran Turismo 6
- Ad Agency Bartle Bogle Hegarty (BBH), New York
- Art Director Evan Benedetto, Victor Roa
- Copywriter Jan Jaworski
- Production Company Tool of North America, Santa Monica
- Director Ben Tricklebank
More: Bartle Bogle Hegarty (BBH) New York
Lurzer’s Archive
Log In1/ 0
Images
Playstation Gran Turismo 6
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.