A product specially created to trap those very personal odors left behind after taking a poop.

Razvan Capanescu: “Say words like ‘creamy behemot’ and ‘cavernous bowels’ (let alone deliver the whole message) in any other manner than the Queen’s English. Campaign for a product designed to extinguish toilet stench. Expect it to go viral. In a million years. But the words and the accent are mighty in this hypnotic viral.”