![Pride Flag](https://www.luerzersarchive.com/wp-content/uploads/2018/04/1485766_5_f82bb151234c0e79af99a2be7bffaa1c.jpg)
Pride Flag
FCB, Toronto
[2.18.002]
More Info
The rainbow Pride flag is transformed into a sliding scale used to rate the LGBT-friendliness of different cities and countries, the six colors representing metrics such as civil rights, anti-discrimination laws, marriage equality, etc. Pay-off: The data behind the destinations.
Lulo Calio: “A flag is created to represent a territory, a philosophy or a community, is the identity of a group of people. Now, when this symbol has the power to inform, protect and warn about dangers to the group to which this flag belongs, it turns into a powerful tool. I wish the idea chosen for this section will not be necessary in the future but, as creators of this work remark, ‘For now it is the reality’.”
- Client PFLAG Canada
- Ad Agency FCB, Toronto, Studio Six, Toronto
- Creative Director Krystle Mullin, Ian Mackenzie, Dave Laing
- Art Director Devon Williamson
- Copywriter James Ly
- Director Madara Ranawake