Procter & Gamble

R K Swamy BBDO, Mumbai


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Ariel “Dads #ShareTheLoad”#
A father apologizes to his grownup daughter, who has to manage both the household and her job, for having set a such a poor example in terms of housework. Yet it’s never too late to change. He is subsequently seen helping his wife with the laundry – which, thanks to Ariel, is unlikely to prove too much of a challenge.

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