Recyc-Quebec
Cossette Communications Group, Montreal
[2.23.148]
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RECYC-QUEBEC
Summit # In what appears to be a group of mountain climbers scaling a steep terrain, the reveal of the spot shows that the mountain is a large heap of accumulated waste. The climbers dump more trash on the mass when they reach the summit. Using this powerful visual, Canadian agency Cossette and Recyc-Quebec wish to raise awareness for responsible consumption.
- Client Recyc-Quebec
- Ad Agency Cossette Communications Group, Montreal
- Creative Director Richard Rochette-Villeneuve
- Art Director Baillargeon Nicolas
- Copywriter Sebastien Forget
- Production Company 4Zero1
- Director François Jaros
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