REI
Venables Bell & Partners, San Francisco
[01.16.191]
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Recreational Equipment Inc’s #OptOutside campaign case study. The outdoor apparel retailer decided to close its stores on Black Friday, and pay its staff for a day off, to encourage customers and workers to spend time in nature – a core aim of the brand.
- Client REI
- Ad Agency Venables Bell & Partners, San Francisco
- Creative Director Lee Einhorn
- Art Director Avery Oldfield
- Copywriter Adam Wolinsky
- Production Company Tool of North America, Santa Monica, North Kingdom, HutchCo Technologies, Brickyard VFX
- Director Benji Weinstein, Craig Allen
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