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Rimmel

BETC, London

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Rimmel “I Will Not Be Deleted”#
Not the usual film about cyberbullying, rather one about “beauty-bullying,” which today forms a big part of young people’s lives. This spot features a range of different protagonists, including celebrities such as Rita Ora and Cara Delevingne, who share their true stories of being bullied specifically around the issue of their beauty – or lack thereof. Don’t, thus the message, let yourself be deleted – and defeated – due to some troll’s words on your feed.

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