A soccer game in Minecraft? With more than 100,000 spectators? By collaborating with Spanish streamer and e-sports pro, Ibai Llanos Garatea, Samsung aims to teach the younger generation how technology and innovation can improve people’s lives in a way that is both entertaining and informative.

[AP] ‘Everybody is talking about the metaverse, every day another PR stunt appears. What I like about this case, it’s that it is tangible and it gets results. It’s a smart way of innovating in Minecraft (round ball). Along with the strong partnership with one of the most globally known streamers (Ibai, with 10M Twitch followers) Samsung creates a new space for its brand with an ownable proposition.’