Snake charmer, Medusa
CLV, Madrid
[03.24.270]
More Info
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PlayStation launched the PS5 Portal, the most powerful handheld console ever, a device that you simply cannot take your eyes off. This strong insight was communicated through a graphic campaign featuring protagonists who knew it was impossible to look away from the console.
One scenario depicted a snake charmer hypnotizing a cobra with the console instead of a flute, while another showed Perseus fighting Medusa without turning to stone by keeping his gaze fixed on the console.
This spectacular campaign was developed by Diego Berro’s studio.
- Client Sony PlayStation
- Ad Agency CLV, Madrid
- Creative Director Fran Lopez, Alfonso Velasco
- Art Director Fran Lopez, Alfonso Velasco, Cristina Simón, Natalia Moral, Jose Miguel Ramos
- Copywriter Fran Lopez, Alfonso Velasco, Irene Arranz, Amaia Figueroa, Jose Luís Sambeat
- Photographer Diego Berro
- Illustrator Diego Berro
- Typographer Fran Lopez
- Digital Artist Diego Berro
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