Tearfund
Don’t Panic, London
[2.23.072]
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TEARFUND
We Built the Town # In a reaction to the often-patronizing way that charity appeal ads can appear, the villagers of Burundi make clear that they independently enhanced their community, without the help of external charities. This ties in with Christian relief agency Tearfund’s ethos of giving people the tools they need to improve their communities.
- Client Tearfund
- Ad Agency Don’t Panic, London
- Creative Director Rick Dodds
- Copywriter Rick Dodds
- Production Company Friend London
- Director Dawitt NM
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