Teddybear Airdrop Minsk 2012

Studio Total, Stockholm


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Studio Total is the Swedish ad agency that came to fame with the guerilla campaign “Teddybear Airdrop Minsk 2012,” in which
hundreds of teddy bears tagged with pro-democracy messages were airdropped near Minsk on July 4, 2012. Teddy bears are used
by activists in Belarus to protest for more freedom of speech.

Martin Cedergren: “This agency is at least 20 years ahead of what 99% of the rest are trying to be. Their latest
stunt, ‘Teddybear Airdrop Minsk 2012,’ endorsing freedom of speech over Belarus, got big reactions worldwide.”

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Teddybear Airdrop Minsk 2012

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