The Big Issue, London
TBWA, London
[2.03.153]
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The Big Issue “Rip Off” (02:00)#
“They’re only after the money. anyhow.” An opinion many have about begging homeless people. A prejudice that this spot seeks to dismantle with its brutal honesty. There are many reasons for it, but it’s certainly not the few bucks the odd passer-by tosses at you.
- Client The Big Issue, London
- Ad Agency TBWA, London
- Art Director Ed Morris
- Copywriter James Sinclair
- Production Company Method Films Ltd, London
- Director Richard Anthony
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