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Think 1, London

Abbott Mead Vickers (AMV) BBDO, London

[6.16.066]

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THINK! “Cycle Safety”
The message of the new social campaign called THINK!”: things you should never get caught between. To the strains of baroque melodies, we are regaled with a dozen examples of such situations: rutting rams locking horns with each other, a pair of boxers, and – most importantly – a truck turning the corner as a cyclist gets caught in the blind spot.

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THINK! “Cycle Safety” The message of the new social campaign called THINK!”: things you should never get caught between. To the strains of baroque melodies, we are regaled with a dozen examples of such situations: rutting rams locking horns with each other, a pair of boxers, and – most importantly – a truck turning the corner as a cyclist gets caught in the blind spot.

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