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![Timex](https://www.luerzersarchive.com/wp-content/uploads/1994/02/19327_5_1bd27fddd80376351df9a357cf1702cb.jpg)
![](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18297_5_ac5797dd4568bf613331ab5fc5e9a31c.jpg)
![](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18301_5_4e17f7e0231a832ce9dd1ac4d301a216.jpg)
![](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18308_5_1e40c25224e42f28421488110c699cc7.jpg)
![And they said people wouldn´t be wearing flashy watches in the ´90s.](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18299_5_0c7b24e9d86c9a128801378283599e89.jpg)
![The light is the same kind they use in the cockpit of a lerajet. (In case anyone wants to know.)](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18313_5_c174b7d03af1a69376676a55a4e563fe.jpg)
![Who says Jocks can´t be bright?](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18314_5_347c7c4dae3bc50d9474e6c37362798f.jpg)
![The first watch you can read at all hours. (Perhaps you should give one to your teenage son.)](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18303_5_8374019882fed5b06b4a3dbbcbc93007.jpg)
![Timex](https://www.luerzersarchive.com/wp-content/uploads/1994/02/19327_5_1bd27fddd80376351df9a357cf1702cb.jpg)
![](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18297_5_ac5797dd4568bf613331ab5fc5e9a31c.jpg)
![](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18301_5_4e17f7e0231a832ce9dd1ac4d301a216.jpg)
![](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18308_5_1e40c25224e42f28421488110c699cc7.jpg)
![And they said people wouldn´t be wearing flashy watches in the ´90s.](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18299_5_0c7b24e9d86c9a128801378283599e89.jpg)
![The light is the same kind they use in the cockpit of a lerajet. (In case anyone wants to know.)](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18313_5_c174b7d03af1a69376676a55a4e563fe.jpg)
![Who says Jocks can´t be bright?](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18314_5_347c7c4dae3bc50d9474e6c37362798f.jpg)
![The first watch you can read at all hours. (Perhaps you should give one to your teenage son.)](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18303_5_8374019882fed5b06b4a3dbbcbc93007.jpg)
Timex
Fallon, Minneapolis
[2.94.002]
- Client Timex
- Ad Agency Fallon, Minneapolis
- Art Director Dean Hanson
- Copywriter Bruce Bildsten
- Photographer Joe Paczkowski
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