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![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13840_5_e71c54676b69da99ae364f2b8b724e68.jpg)
![You´re taking the hand of the most beautiful woman in the world. Surely you can sacrifice an arm and a leg.](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13845_5_8f52dca65acb99cacd5f8325ed0d50e2.jpg)
![A lesser man wourld simply give her underwear. Naturally, we have nothing at all against lesser men.](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13846_5_9efbe4d66cd266ab1b347f2af4aafdf2.jpg)
![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13840_5_e71c54676b69da99ae364f2b8b724e68.jpg)
![You´re taking the hand of the most beautiful woman in the world. Surely you can sacrifice an arm and a leg.](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13845_5_8f52dca65acb99cacd5f8325ed0d50e2.jpg)
![A lesser man wourld simply give her underwear. Naturally, we have nothing at all against lesser men.](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13846_5_9efbe4d66cd266ab1b347f2af4aafdf2.jpg)
Campaign
M&C Saatchi, London
[6.97.040]
More Info
For just once in your relationship prove to her not all things go in one ear and out the other.
- Client Mappin & Web
- Ad Agency M&C Saatchi, London
- Art Director Carlos
- Copywriter Michelle Steiner
- Photographer Tony Meneguzzo