
Campaign
HDM, Barcelona
[4.90.111]
More Info
La Vanguardia “Sports” [00:20]# Close-up on a weightlifter’s face as he prepares to lift – the camera zooms back – a hockey stick! Similarly incongruous juxtapositions of sportsmen with inappropriate gear follow. Then we are informed that the Spanish newspaper “La Vangurardia” is going to feature a special sports supplement so that its readers will soon be experts on all the sports in the upcoming Olympic Games in Barcelona.
- Client La Vanguardia
- Ad Agency HDM, Barcelona
- Art Director Ale Torres
- Copywriter Ferran Blanch
- Production Company Piramide, Barcelona
- Director Joan Cruells
Related Work
More: La Vanguardia
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