
Campaign
CLM BBDO, Paris
[2.89.093]
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KB Jardin “La Plante Verte” & “Le Petit Jardin” [00:30]#
Two spots for KB Jardin, a brand or garden products such as fertilizers, herbicides, etc. To the strains of the ancient song “I’m Gonna Buy A Paper Doll”, two morality tales with the message “Whatever you do to Nature, Nature will remember”. In the first ad, a lonely man finds a half dead plan on the street, takes it home and with the help of KB products, restores it to its former splendor. As a result, someone finds that he would make an excellent father. In the second spot: a rich developer is having old houses torn down. We see the people who live in the neighborhood lovingly caring for their gardens, and watching the goings-on with horror. In a decisive moment, however, Nature steps in: an apple falls from a tree, hits a lever and as a result, the wrecker’s ball slams down on the capitalist’s car.
- Client KB Jardin
- Ad Agency CLM BBDO, Paris
- Art Director Gilles De La Housaye
- Copywriter Serge Fichard
- Production Company Pac, Paris
- Director Jean-Pierre Roux
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