
Virgin Trains
RKCR/Y&R, London
[3.05.141]
More Info
Virgin Trains “The Return Of The Train”
(01:00) #
Good old-fashioned romanticism is
back, says this spot for UK rail operator
Virgin Trains. Scenes from trips taken by
train in famous movies are cleverly
intercut with contemporary footage. In
the modern trains of today, for example,
we suddenly see Margaret Lockwood
and May Witty ordering tea. Cary Grant
engages Eva Marie Saint in conversation,
and Tony Curtis, together with Jack
Lemmon, try to catch the train in their
high heels. Better than flying, opines
Cary Grant at the end of the spot. Claim:
The return of the train. New trains. New
tracks. New timetable.
- Client Virgin Trains
- Ad Agency RKCR/Y&R, London
- Art Director Chris Hodgkiss
- Copywriter Pip Bishop
- Production Company Great Guns, London
- Director Who?
More: RKCR/Y&R London
More: Virgin Trains
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