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Saatchi & Saatchi, London

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Visa “ Where You Shop Matters”#
For the second time, Visa is putting emphasis on the where and not the what, when it comes to buying stuff. In the spot we see 13 real shopkeepers – including a bookseller, greengrocer, antiques dealer and café owner – singing Queen’s “Somebody to Love”. Their aim is to support the UK’s independent retailers and encourage customers to shop local, not only for Christmas.

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