Obesity is a disease that affects over 115 million Americans and causes 300,000 deaths each year. With a fictional website about a fictional place, the problems associated with obesity are made drastically visible.

Luis Gaitán: “An experience that is a website. A website that just aims to present a huge health problem like obesity and make it tangible for millions of Americans that ironically are so used to live with it every day that they don’t realize how huge the problem is. A very nice and simple storytelling that converts facts and data into something that can resonate with people. And make them realize.”