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VW Volkswagen Golf

DDB, London

[2.98.089]

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“Inside Story” [00:50]# In this commercial for the new Golf we see drivers of the car holding up handwritten boards to show that exterior looks defy innermost thoughts and deeper personality traits. For example, a brawny bouncer at a night club holds up a sign saying “Sensitive, ” a sexy model at a fashion show has an “IG of 148,” etc. And at the end there is a shot of the new Golf sporting the message “2,864 improvements.” As with the people featured, the deeper inside you look the more interesting the qualities you will find.

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"Inside Story" [00:50]# In this commercial for the new Golf we see drivers of the car holding up handwritten boards to show that exterior looks defy innermost thoughts and deeper personality traits. For example, a brawny bouncer at a night club holds up a sign saying "Sensitive, " a sexy model at a fashion show has an "IG of 148," etc. And at the end there is a shot of the new Golf sporting the message "2,864 improvements." As with the people featured, the deeper inside you look the more interesting the qualities you will find.

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