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![WWF](https://www.luerzersarchive.com/wp-content/uploads/2014/12/1218381_5_8542c6e5d4517219b562d6cc57eeadc5.jpg)
![WWF. For a living planet. – Campaign promoting Earth Hour, an annual event encouraging people worldwide to turn off their lights for one hour. To symbolize this, wicks can be seen sprouting from inside the key visuals.](https://www.luerzersarchive.com/wp-content/uploads/2014/12/1218383_5_a02273d501737de93564d04a6262e56f.jpg)
![WWF](https://www.luerzersarchive.com/wp-content/uploads/2014/12/1218381_5_8542c6e5d4517219b562d6cc57eeadc5.jpg)
![WWF. For a living planet. – Campaign promoting Earth Hour, an annual event encouraging people worldwide to turn off their lights for one hour. To symbolize this, wicks can be seen sprouting from inside the key visuals.](https://www.luerzersarchive.com/wp-content/uploads/2014/12/1218383_5_a02273d501737de93564d04a6262e56f.jpg)
WWF
Leo Burnett, Manila
[6.14.127]
More Info
WWF. For a living planet. – Campaign promoting Earth Hour, an annual event encouraging people worldwide to turn off their lights for one hour. To symbolize this, wicks can be seen sprouting from inside the key visuals.
- Client WWF
- Ad Agency Leo Burnett, Manila
- Creative Director Carl Urgino
- Art Director Carl Urgino, Carlo Cruz
- Copywriter Raoul Panes, Alvin Tecson
- Photographer Genie Arambulo
- Illustrator Robert Perez
- Digital Artist Robert Perez