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![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1999/03/12407_5_433ccdb2600e259d4a68fd8e0fa2cb3c.jpg)
![Why did we call this wine M.Trinchero? We didn´t think you´d buy a wine called DAD.](https://www.luerzersarchive.com/wp-content/uploads/1999/03/12416_5_43b55e2a2146dd9e30605074d84f5b05.jpg)
![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1999/03/12407_5_433ccdb2600e259d4a68fd8e0fa2cb3c.jpg)
![Why did we call this wine M.Trinchero? We didn´t think you´d buy a wine called DAD.](https://www.luerzersarchive.com/wp-content/uploads/1999/03/12416_5_43b55e2a2146dd9e30605074d84f5b05.jpg)
Campaign
Goodby Silverstein & Partners, San Francisco
[3.99.018]
More Info
Knowing our father, he wouldn´t have let us create a wine just to honor him. But we asked mom first and she said it was okay.
- Client M. Trinchero
- Ad Agency Goodby Silverstein & Partners, San Francisco
- Art Director Amy Nicholson
- Copywriter Blake Daley
- Photographer Craig Cutler